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Technology News
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Monday, September 13, 2004
Yahoo! Launches Beta Publisher Network
Introduces a self-serve platform which will allow small and medium sized publishers to show Yahoo's Content Match contextual advertisment listings.<BR>
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Yahoo! Inc. today announced that it is extending the Yahoo! Publisher Network in the U.S. to small- and medium-sized web sites.<BR>
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Initially available in the U.S. through an invitation-only beta, the Yahoo! Publisher Network self-serve platform will allow webmasters to sign up online for Yahoo! advertising products. According to the company, through the new platform, small- and medium-sized publishers will have access to the same advertising network, content and applications capabilities that Yahoo! uses while working with the various brand-name publishers. <BR>
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The first advertising product Yahoo! will be offering through the beta is Content Match contextual listings. Content Match enables publishers to place Yahoo!'s contextually-relevant listings on their sites and receive a share of the revenue generated by them. It will also offer additional features in the near future to enable publishers to enhance their visitor experience, including 'Save to My Web' and Web search allowing readers to save and share pages from a publisher's site to My Web - Yahoo!'s search engine service. <BR>
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The Yahoo! Publisher Network self-serve beta will also provide access to other Yahoo! products such as "Add to My Yahoo!" and Y!Q Beta to promote and distribute their content on Yahoo! via RSS, drive traffic back to their sites.<BR>
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"Yahoo! has developed many highly successful relationships with web publishers around the world, and is building on those experiences to bring new revenue sources and compelling content to even more high quality sites," said Bill Demas, senior vice president, Yahoo! Partner Solutions group. "By helping the broader publishing community maximize the value of their sites, we aim to create an even more rewarding Internet experience for publishers, advertisers and users." |
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